The Fight is Coming.
Digital expertise to amplify your reach when it matters most.
Your opposition is already preparing.
You have the coalition. You have the relationships. You have a membership that believes in what you’re doing.
What you don’t have is the digital expertise to turn all of that into coordinated pressure on the people who can actually change the policy.
Digital Advance was built to help advocacy leaders achieve their goals within their resource constraints. We bring the research, targeting, messaging, and campaign infrastructure that turns your audience into a coordinated force.
You’ve done the work to build something worth fighting for. We help you win the fight.
What digital pressure looks like at scale:
50% mailing list growth
6.5 Million touchpoints with legislators
and their immediate networks during
2025 session51% average conversion rate on petition campaigns
Research backed execution.
Every campaign we build starts with the same question: who has the power to deliver your outcome, and what does it take to move them?
From there, we build the research, the message strategy, and the campaign infrastructure to create real, sustained pressure on the right people at the right time.
Map the Landscape
Before we spend a dollar on ads, we identify who the key decision-makers are, who influences them, and where they pay attention. We build detailed profiles on priority targets: their positions, their networks, and the most direct pathways to reach them.
Find the Message That Works
Advocacy campaigns fail when they lead with the wrong message. We run digital message testing across real audiences before committing to a full campaign, so what we execute is built on evidence, not assumptions.
Run the Campaign
We plan and execute multi-channel campaigns that mobilize your advocates and apply coordinated pressure on decision-makers: petition drives, constituent outreach campaigns, and legislator influence campaigns that put your issue in front of the right people, through the channels they actually use.
Stay Ahead of the Conversation
We monitor the media and digital landscape around your issue in real time, tracking social media, traditional coverage, and legislative activity, so your strategy stays sharp and your team is never caught off guard.
How does your digital advocacy stack up?
After two decades running campaigns in some of the most competitive policy environments in the country, we’ve distilled what works in 12 best practices.
The result is a practical guide covering how to be successful in digital advocacy. From creating a real strategy to implementing a digital infrastructure that matures over time, this guide breaks down the essential components of a digital advocacy program that actually moves the needle.
Download: 12 Best Practices for Digital Advocacy